Before you start doing any search engine optimization (SEO) work on your site you should implement tracking on your site. If you don't track events on your site you will not be able to target your SEO efforts and follow up on the results. If you haven't read my SEO Basics post you should take some time and do that. In that post I talk about tracking in two different ways, both tracking your visitors (or traffic) as well as "tracking" your site content behavior via Google Webmaster Tools. In this post I will explain more about the tracking part of SEO.
Structured data helps Google Bot and other web crawlers to understand and interpret your data. By tagging your data with structured data tags like MicroFormats h-entry Google can index all relevant information. The tags also affects your search appearance, i.e. what your site looks like in the Google search results. You can also be sure that this will effect your page rank!
To be honest I had limited knowledge about SEO (Search Engine Optimization). Haven't really spent much time or reflected about it at all. But then I started looking through my Google Analytics info for this site and realized that most of my traffic isn't from referrers, like links or articles I wrote on other sites, but from Google Search. That put it in an whole other perspective for me, and also I started receiving a lot of traffic, upgraded my servers, and realized that some Google Adsense would be in place to pay for the servers. So my thought was to do a series of articles about improving SEO for this site.
Where to start?
If you start searching for SEO on Google you get a lot of information but also a lot of BS. The golden rule here is if anyone promises a specific ranking they are not for real. You can do all you can about SEO but at the same time your competitors might have done a better job. Start by reading the Official Google Optimization Starter Guide.
You should also, if you haven't already, implement Google Analytics on your site. It's an easy way to track you visitors and views and find room for improvement as well as follow your sites progress.
Google provides information and recommendations without telling us exactly how the ranking works. The internet is overflowing of people claiming to know something you don't but as I sad before if it sounds to good to be true it probably is! Instead go to the source of the information, Official Google Webmaster Blog.