LinkedIn vs Open Graph

A social media update that includes an image will be clicked much more then one without. Most updates today includes thumbnails to make the update more attractive for the end-user. When a blog, or other web site, shares content via share links or automatic updates the receiving site uses different methods to draft up the update layout. Most sites use the Open Graph protocol to do this, and the implementations differs a bit from site to site. LinkedIn however makes different implementations each time it seems.

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SEO tracking

Before you start doing any search engine optimization (SEO) work on your site you should implement tracking on your site. If you don’t track events on your site you will not be able to target your SEO efforts and follow up on the results. If you haven’t read my SEO Basics post you should take some time and do that. In that post I talk about tracking in two different ways, both tracking your visitors (or traffic) as well as “tracking” your site content behavior via Google Webmaster Tools. In this post I will explain more about the tracking part of SEO.

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