Before you start doing any search engine optimization (SEO) work on your site you should implement tracking on your site. If you don’t track events on your site you will not be able to target your SEO efforts and follow up on the results. If you haven’t read my SEO Basics post you should take some time and do that. In that post I talk about tracking in two different ways, both tracking your visitors (or traffic) as well as “tracking” your site content behavior via Google Webmaster Tools. In this post I will explain more about the tracking part of SEO.